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CBS Has Eye On Wireless Subscriptions
 By David A. Utter
Staff Writer
Article Date: 2006-02-27
Breaking news and entertainment alerts from CBS and Entertainment Tonight provide up to five daily alerts that include text as well as matching pictures and video for compatible mobile phones.
Those alerts, called 'CBS News TO GO' and 'ET TO GO', will be available for a monthly subscription from CBS. The news version will cost 99 cents per month, while the entertainment version charges a $3.99 monthly fee.
The new service will get the big push on television, along with the ability to sign up at CBS.com, CBSNews.com, and ETonline.com. Since CBS Alerts can deliver text as well as images and video, it will be able to reach any mobile phone on any wireless network.
"Consumers want to see news and be a part of celebrity happenings as soon as video is available," Cyriac Roeding, Vice President of Wireless, CBS Digital Media, said in a statement. "'CBS Alerts' represent the next generation in wireless news and entertainment content by packaging text with a more rich visual experience in near real time."
CBS Alerts should be available in the first full week of March. The mass media company will partner with Boston-based m-Qube, a company that provides delivery and billing services for mobile content and messaging.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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