Some interesting figures about mobile browsing and user activity:

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Google recently announced the extension of two desktop ad formats to the mobile platform; Product Extension Ads and Product Local Ads.

Google hopes these ads will help advertisers meet the requirements of mobile shoppers who are increasingly turning to mobile searches for all shopping related activities, from product info to comparing prices and locating the store as well.

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OutStart’s Hot Lava Mobile enables you to reach, train and communicate with your mobile workforce and on-the-go employees, partners, and customers. Hot Lava Mobile provides the ability to develop and deliver a variety of content and analyze results in support of corporate communications and mobile learning. It was the winner of eLearning! Magazine’s Readership Award for ‘Best Mobile Learning Solution’ in each of the last two years.

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Perhaps this doesn’t sound like a headline that belongs in Search Engine Guide, but trust me, it is. I was at the Brandhackers Meetup Monday night in New York City on a panel focusing on what marketers need to know about mobile marketing. But what struck me is how much the audience needed to hear the most important idea about mobile marketing, which is that you don’t do it in isolation. Your mobile marketing must be integrated with everything else you do for maximum effect, and I shared my opinion on what for most companies is the most effective mobile marketing tactic–search.

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Did you know that 25% of the American population access the Internet ONLY through their mobile device? This is a quite astounding statistic and it got me wondering how many of our readers have a mobile version of their website. If not, there is a big sector of people your website just isn’t reaching.

So, do you have a mobile version of your website? I would love for you to quickly take the poll below.

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Research from mobile survey company On Device Research has revealed that the more people use the mobile internet, the more they love their mobile operator. The mobile research, which was conducted directly on the mobile internet, shows that frequent mobile internet users are more satisfied with their mobile operator, compared to those who only occasionally use the internet on their mobile phone.

The mobile research, contained in a free quarterly report (http://www.slideshare.net/OnDevice/odr-mobileinternetsatisfaction2011q1-7614676), revealed the strength of relationship that a consumer has with his or her mobile operator is directly related to the perceived quality of their mobile phone and the services they use on it. For example, mobile internet browsers in the UK who use social networks, such as Facebook, showed the greatest increase in operator satisfaction with a 10% rise compared to those who do not use the service.

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To continue the discussion of my favorite mobile apps, let’s talk about those apps that help you manage your hub, namely your blog.

There are two great advantages to using these apps, first is the ability to upload content from the road at events or customer sites, and second you can manage comments to keep the conversation going while away from your computer.

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More than a third of searches are now done on a mobile platform, be it smartphone or tablet, and that number is growing dramatically with each passing month. After all, it’s anticipated that more than half of the U.S. market will switch smartphones by the end of 2012. To help accommodate this growing demand and earn the early trust of this booming market, Bing is increasing the services and solutions offered by its mobile app.

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Inception

The marketing and promotion of your new mobile app begins at your apps inception. If you can create a unique app you will be in a much better position to market it. If your app is a new version of an existing one, or is even just a slight spin on an existing one, your marketing battle will be much tougher.

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With the release of the iPad 2 today, the Silicon Alley Insider chart of the day was very timely comparing the Motorola Xoom vs. iPad 2. In many areas both tablets are very comparable, however the iPad 2 is lighter, thinner and currently less expensive.

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