Archive for the ‘Uncategorized’ Category

Infographic: 10 Steps To Google Mobile Friendly Site!

Friday, June 5th, 2015

Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones?
We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become important not only to have a website, but to have a website that is compliant with Google’s mobile SEO requirements. Here is a checklist that you need to follow to make your website Google mobile friendly! (more…)

Mobile will disrupt your industry: 3 ways to protect your business

Friday, April 24th, 2015

How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.”

According to the Economist, when asked if they’d give up mobile internet for a week, EU consumers said they’d rather skip fast food, newspapers, chocolate, alcohol, and books. Even coffee only got support from just over half the respondents. Heck, 14% would rather skip sex for a week than give up their mobile internet access. (Of course, you could argue that mobile internet access provides a handy replacement for newspapers and books—I’ll leave the “replacement for sex” jokes to the more sophomoric among you). (more…)

Americans Lead the World – Spending 4.7 Hours a Day on Smartphones

Friday, March 20th, 2015

Those glancing moments that you have every hour or so are really adding up! Americans are now spending an average of 4.7 hours a day on their smart phones – more than their counterparts in at least 11 countries around the world – according to a new monthly report from Informate Mobile Intelligence that tracks and measures consumer use of smartphones in 12 countries. (more…)

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Friday, February 6th, 2015

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. (more…)

What is the Best Tablet PC For Your Kids?

Thursday, December 18th, 2014

It’s sometimes hard to figure out which tablets are best for your kids. After all, kids are often content with playing with their parents’ tablets. Most parents would obviously want to buy children their own tablet, but owning a connected device without any sort of parental controls is a lot to ask of any parent. That’s why consumer watchdog groups do all the work for you. (more…)

Measuring mobile

Friday, December 12th, 2014

Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probability of making them purchase something. (more…)

Putting a Samsung Gear 2 Neo to the test

Friday, October 24th, 2014

I speak and write quite a bit these days about wearable technology, a topic I have a keen interest in.

While the overall tech is a major part of my interest, it’s also largely about how people use it, especially in one area that’s getting a lot of attention – smartwatches. (more…)

BlackBerry Passport Targets the Business User

Friday, September 26th, 2014

I have to ask myself, what will the over/under be on the date when I see one of these in the wild?? Yep, BlackBerry is at it again with a new device for the business professional – enter the Passport. (more…)

Does mobile search work for your business?

Friday, September 12th, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. (more…)

Mobile Fun! A History of Cell Phones

Friday, August 29th, 2014

It would be interesting to hand a smartphone to Alexander Graham Bell. I don’t think he could fathom that his invention would translate to what it is now. In what started as a line and a can has evolved to include video communication, cloud computing and sending images and messages to your dearest ones instantaneously. Even more mind-blowing is how quickly the technology has evolved over the past 20 years. (more…)

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