Archive for the ‘Uncategorized’ Category

Why Single Purpose Apps Are the Future of Mobile Engagement

Friday, August 15th, 2014

Recently, I launched a brand-new video podcast called Jay Today . I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. (more…)

Find Out If You’re Losing Profit On Mobile E-Commerce

Friday, August 1st, 2014

Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce. (more…)

Device Level Targeting Comes To Facebook Mobile App Ads

Friday, July 25th, 2014

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. (more…)

Mobility and why it matters

Friday, June 27th, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Nowadays we have seen the whole conversation shift from identifying the touch-points to understanding and participating in talk-points. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. (more…)

Mobile Analytics App Launched By Socialbakers

Monday, November 25th, 2013

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn.
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Galaxy Gear Compatibility Expanded To Other Samsung Galaxy Devices

Wednesday, October 30th, 2013

As Google is rumored to be preparing its own new smart watch device, Samsung is finally improving the functionality of its Galaxy Gear. Samsung announced today that a software update will soon enable the Galaxy S 4, Galaxy S III, and Galaxy Note II smartphones to interface with the Gear.
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Google Rolls-out “Card-Based Unified Design” Search Results for Smartphones & Tablets!

Friday, October 4th, 2013

Google has rolled out the "more unified design" to display search results for mobile devices, which includes tablets and smartphones.
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Offline Video Viewing On Mobile Devices Coming Soon To YouTube

Friday, September 20th, 2013

Have you ever found yourself without Internet, but wanting to watch YouTube? Well, there are a few unofficial ways to download YouTube videos, but Google will soon offer an option of its own.
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High Tech Text Books for iOS and Android Tablets with Net Texts

Friday, August 30th, 2013

Here’s an interesting open resource that enables book publishers to easily publish school textbooks in a tablet ready, mobile format (Android and iOS). Teachers use the Content Management Website to select existing courses or to create new courses by mixing and matching items from our library with their own educational material. Students use the iPad or Android, or web app to download and view these courses, filled with videos, slideshows, e-books, PDFs, text, audiobooks, and Web links.
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How To Manage Ad URLs By Device With ifmobile & ifnotmobile Parameters

Friday, August 2nd, 2013

The development of enhanced campaigns in Google AdWords has dramatically increased the ability of advertisers to target mobile users (Scott Garrett discussed optimizing ads for mobile using enhanced campaigns here). Now that we can see the light in advertising for mobile, it’s important to have mobile specific landing pages to help increase relevancy for mobile searchers. Websites with responsive web design are thought to have an advantage when it comes to capturing those mobile searchers, but we can also use {ifmobile[value]} and {ifnotmobile[value]} ValueTrack parameters to send users to device-specific landing pages.
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