The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it.
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Start your mobile marketing program now. If you haven’t yet, you’re missing out. With mobile traffic making up nearly 22% of all paid search clicks on Google in the US in Q4 2012 and projections of mobile Internet usage overtaking PC usage in 2013, you should at least be considering a mobile marketing plan.
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Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It’s called Full Value of Mobile, and has a page on Google’s “GoMo” site here.
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It was good to see news last week that EE’s 4G cellular data coverage now extends to nine more towns across the UK.
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It’s easy these days to see how fast your mobile network is – just run a test on your mobile device with a service such as Speedtest.net and it will give you measured results.
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Even though overall coupon distribution was down slightly in 2012, redemption rates for some key growth areas were up, according to NCH Marketing’s Mid Year 2012 Coupon Facts Report. With more people than ever before redeeming mobile coupons according to Juniper Research, and the rise of Facebook apps, and databases of online coupon codes on sites like coupontrade.com, the coupon industry is being fueled by a new layer of value provided by companies who want to make it easier for consumers to find and use coupons.
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NuffnangX just announced the release of a mobile friendly blog reader designed for increased interaction, content consumption and discovery. The San Francisco based App developer is trying to increase interaction on blogs by breaking content into bite-sized pieces designed to read better on mobile devices. It was uncovered, in their own research, that only about, “1% of of all blog readers come through the mobile phone, compared to 50 percent on Twitter and Facebook visitors” according to co-founder Timothy Tiah.
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The Amazon Appstore is booming, and Kindle Fires are an even bigger hit this holiday season. Developers will want to jump on board to get some of the sweet revenue from the still growing Kindle market. Not to mention, Amazon provides some excellent tools for those who develop for its platforms and distribution channels.
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Development, regardless of platform, could stand to be a little easier. That’s especially true when it comes to mobile development, one of the fastest growing markets in the world. Not everybody has the necessary skills to create sophisticated mobile apps from scratch so some development outlets are creating tools to make it easier.
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According to a new survey, 45% of current U.S. iPad owners are “disgruntled” with the timing of the new new iPad (iPad 4) Announcement. Coming just seven months after the release of the new iPad (iPad) in March of this year, the new new iPad (iPad 4) features an A6 processor that Apple has stated will far outperform previous iPad generations.
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