Archive for the ‘Uncategorized’ Category
I have to ask myself, what will the over/under be on the date when I see one of these in the wild?? Yep, BlackBerry is at it again with a new device for the business professional – enter the Passport. (more…)
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. (more…)
It would be interesting to hand a smartphone to Alexander Graham Bell. I don’t think he could fathom that his invention would translate to what it is now. In what started as a line and a can has evolved to include video communication, cloud computing and sending images and messages to your dearest ones instantaneously. Even more mind-blowing is how quickly the technology has evolved over the past 20 years. (more…)
Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. (more…)
Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Nowadays we have seen the whole conversation shift from identifying the touch-points to understanding and participating in talk-points. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. (more…)
Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn.
As Google is rumored to be preparing its own new smart watch device, Samsung is finally improving the functionality of its Galaxy Gear. Samsung announced today that a software update will soon enable the Galaxy S 4, Galaxy S III, and Galaxy Note II smartphones to interface with the Gear.