Archive for the ‘Uncategorized’ Category

New Report Says Mobile Used More Than PC and Tablets In Most Situations

Friday, April 4th, 2014

eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google.

For one, it says (citing Forrester) that 91% of “connected employees” used a computer at their work desk in Q4 2012, and 64% also used a smartphone. We can only imagine that percentage has grown significantly over the past year.

eMarketer looks at locations where connected employees use their tablets, smartphones and computers. Again, this data is over a year old, so it’s likely to have skewed to increased mobility.

It then looks at data from a year ago from Forbes and Google, showing that over half of business executives in the U.S. said that within the next three years, they’d be using mobile devices as their primary business platform as opposed to PCs.

The paid report delves into the role mobile tech is playing in informing B2B buying decisions, how B2B marketers are factoring mobile into their budgets, strategies and tactics, and how these marketers are integrating mobile at different phases of the buying process.

Image via eMarketer


Mobile Video Calling Slowly Increasing In Use

Friday, March 21st, 2014

In the 90s and 80s video calling was assumed to be the eventual successor to the telephone. If TV is an upgrade from radio, the logic follows that video calling must be better than voice calls.

Mobile PC Market Still On Downward Spiral

Friday, February 28th, 2014

It’s well-known that the overall PC market is in a downward spiral. Quarter after quarter shipments of PCs have been falling as consumer turn toward lower-priced tablets for their basic computing needs. Even notebook PCs have seen sales drop over the past two years.

Graph Search Coming To Mobile Facebook ‘Pretty Soon’

Friday, February 7th, 2014

Facebook may finally be bringing Graph Search to mobile devices soon. In fact, Mark Zuckerberg said as much on the company’s earnings call during the Q&A portion on Wednesday.

Mobile Data Revenue Hit Nearly $300 Billion In 2013

Friday, January 17th, 2014

Smartphone manufacturers may be seeing their sales growth slow in established western markets, but the companies providing mobile data access on the those devices are still seeing their revenues soar.

Six Mobile & Remarketing PPC Resolutions for 2014

Monday, December 16th, 2013

Every year we all resolve to do things a bit differently − to better ourselves, to look better, to be healthier. So why not do the same for your AdWords account? Whether you simply want to take a few, effective steps as a beginner or new, more advanced, giant leaps, this list will give you an idea of where to start.

Mobile Analytics App Launched By Socialbakers

Monday, November 25th, 2013

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn.

Galaxy Gear Compatibility Expanded To Other Samsung Galaxy Devices

Wednesday, October 30th, 2013

As Google is rumored to be preparing its own new smart watch device, Samsung is finally improving the functionality of its Galaxy Gear. Samsung announced today that a software update will soon enable the Galaxy S 4, Galaxy S III, and Galaxy Note II smartphones to interface with the Gear.

Google Rolls-out “Card-Based Unified Design” Search Results for Smartphones & Tablets!

Friday, October 4th, 2013

Google has rolled out the "more unified design" to display search results for mobile devices, which includes tablets and smartphones.

Offline Video Viewing On Mobile Devices Coming Soon To YouTube

Friday, September 20th, 2013

Have you ever found yourself without Internet, but wanting to watch YouTube? Well, there are a few unofficial ways to download YouTube videos, but Google will soon offer an option of its own.

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