Google recently rolled out an update to the Google Maps mobile app for Android. Here’s how it works. Load up gMaps and locate yourself (make sure GPS is enabled). Then, using the drop-down menu in the top left corner, drop down the options that are available to you. In the middle you’ll notice an option to Checkin.
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Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more meaningful journey as it may travel from small screen to larger screens across laptops, desktops and beyond. And along the way, we must now determine our role in this journey to provide information, shape decisions, and influence behavior. (more…)