Until recently, I used to put mobile social commerce in the same category as Woody Allen’s blockbusters and Rick Perry’s bad hair days; it’s something that couldn’t possibly exist. When defining it properly and exploring the possibilities, though, it turns out that mobile social commerce is flourishing.
The concept of social commerce can be taken literally, as in making a purchase directly through a social media property. This can be done, such as renting “The Big Lebowski” and watching it on Facebook. That’s happening now, but as a revenue stream, it’s insignificant. Far more important is the degree to which content shared through social media is influencing purchasing decisions, which is happening on a massive scale, as illustrated by a stat roundup on Social Commerce Today.