Google recently announced the extension of two desktop ad formats to the mobile platform; Product Extension Ads and Product Local Ads.

Google hopes these ads will help advertisers meet the requirements of mobile shoppers who are increasingly turning to mobile searches for all shopping related activities, from product info to comparing prices and locating the store as well.

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OutStart’s Hot Lava Mobile enables you to reach, train and communicate with your mobile workforce and on-the-go employees, partners, and customers. Hot Lava Mobile provides the ability to develop and deliver a variety of content and analyze results in support of corporate communications and mobile learning. It was the winner of eLearning! Magazine’s Readership Award for ‘Best Mobile Learning Solution’ in each of the last two years.

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