Perhaps this doesn’t sound like a headline that belongs in Search Engine Guide, but trust me, it is. I was at the Brandhackers Meetup Monday night in New York City on a panel focusing on what marketers need to know about mobile marketing. But what struck me is how much the audience needed to hear the most important idea about mobile marketing, which is that you don’t do it in isolation. Your mobile marketing must be integrated with everything else you do for maximum effect, and I shared my opinion on what for most companies is the most effective mobile marketing tactic–search.

(more…)

Did you know that 25% of the American population access the Internet ONLY through their mobile device? This is a quite astounding statistic and it got me wondering how many of our readers have a mobile version of their website. If not, there is a big sector of people your website just isn’t reaching.

So, do you have a mobile version of your website? I would love for you to quickly take the poll below.

(more…)