Research from mobile survey company On Device Research has revealed that the more people use the mobile internet, the more they love their mobile operator. The mobile research, which was conducted directly on the mobile internet, shows that frequent mobile internet users are more satisfied with their mobile operator, compared to those who only occasionally use the internet on their mobile phone.
The mobile research, contained in a free quarterly report (http://www.slideshare.net/OnDevice/odr-mobileinternetsatisfaction2011q1-7614676), revealed the strength of relationship that a consumer has with his or her mobile operator is directly related to the perceived quality of their mobile phone and the services they use on it. For example, mobile internet browsers in the UK who use social networks, such as Facebook, showed the greatest increase in operator satisfaction with a 10% rise compared to those who do not use the service.
