Inception
The marketing and promotion of your new mobile app begins at your apps inception. If you can create a unique app you will be in a much better position to market it. If your app is a new version of an existing one, or is even just a slight spin on an existing one, your marketing battle will be much tougher.
With the release of the iPad 2 today, the Silicon Alley Insider chart of the day was very timely comparing the Motorola Xoom vs. iPad 2. In many areas both tablets are very comparable, however the iPad 2 is lighter, thinner and currently less expensive.
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