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08.17.05
Google
Enhances Froogle Mobile
 By
David Utter
Price comparison shopping via Google's Froogle service is now just a phone call
away for mobile users.
The Google Blog has announced an
update to Froogle Mobile. The change will help shoppers check prices as they roam
the aisles of a store, and see if they're getting the best deal.
Users with WAP 1.2 or higher browsers on their phones can go to http://wml.froogle.com
to pull up the Froogle search box. Those results can be arranged by price or by
best match for an item. Google has made this service available in the UK as well
as the US.
It isn't clear how retailers will react, or if they'll react, to customers doing
price checks by phones. Some of the bigger chains have frowned upon people actively
making notes of prices in stores, but that was before Internet retailing began
to grow.
And with so many people wandering from aisle to aisle with a phone stuck to their
ears anyway, there may not be much notice paid to someone tapping away on a keypad.
One can always say they're just checking messages when they may be finding a better
price on a MP3 player instead.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
