Chris Crum

Facebook just released its earnings report for the fourth quarter and full-year 2015. Full-year revenue was $17.93 billion, up 44% year-over-year. Net income was $3.69 billion.

Mobile ad revenue represented 80% of all ad revenue in the fourth quarter. That’s up 69% from the fourth quarter in 2014.

Chris Crum

Yahoo’s Flurry put out a new report looking at mobile trends in 2015 finding that media, productivity, and emojis contributed to “another stunning growth year.”

According to Flurry, overall app usage grew by 58%. They year-over-year saw growth across all categories except for games (interestingly) Personalization had (by far) the biggest growth rate:

Chris Crum

Microsoft announced that it has redesigned the user interface of Outlook on iOS and Android. The company also revealed that in the nine months since launch, the mobile apps have gained 30 million active users.

One in five of the apps’ active users are connecting more than one account, the company says, and they’re accounting for 1.2 billion Outlook sessions per month.

Chris Crum

Google has made it easier for people to review businesses using their mobile devices. A tweak to Google’s functionality in mobile browsers has made the process simpler, and that could lead to more reviews for businesses.

Navneet Kaushal

Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones?
We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become important not only to have a website, but to have a website that is compliant with Google’s mobile SEO requirements. Here is a checklist that you need to follow to make your website Google mobile friendly!

Tim Peter

How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.”

According to the Economist, when asked if they’d give up mobile internet for a week, EU consumers said they’d rather skip fast food, newspapers, chocolate, alcohol, and books. Even coffee only got support from just over half the respondents. Heck, 14% would rather skip sex for a week than give up their mobile internet access. (Of course, you could argue that mobile internet access provides a handy replacement for newspapers and books—I’ll leave the “replacement for sex” jokes to the more sophomoric among you).

Glenn Letham

Those glancing moments that you have every hour or so are really adding up! Americans are now spending an average of 4.7 hours a day on their smart phones – more than their counterparts in at least 11 countries around the world – according to a new monthly report from Informate Mobile Intelligence that tracks and measures consumer use of smartphones in 12 countries.

Brian Solis

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming.

Zach Walton

It’s sometimes hard to figure out which tablets are best for your kids. After all, kids are often content with playing with their parents’ tablets. Most parents would obviously want to buy children their own tablet, but owning a connected device without any sort of parental controls is a lot to ask of any parent. That’s why consumer watchdog groups do all the work for you.

George Achillias

Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probability of making them purchase something.

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