Chris Crum

Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce.


Chris Crum

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns.


George Achillias

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Nowadays we have seen the whole conversation shift from identifying the touch-points to understanding and participating in talk-points. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge.


Chris Crum

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn.


Sean Patterson

As Google is rumored to be preparing its own new smart watch device, Samsung is finally improving the functionality of its Galaxy Gear. Samsung announced today that a software update will soon enable the Galaxy S 4, Galaxy S III, and Galaxy Note II smartphones to interface with the Gear.


Navneet Kaushal

Google has rolled out the "more unified design" to display search results for mobile devices, which includes tablets and smartphones.


Zach Walton

Have you ever found yourself without Internet, but wanting to watch YouTube? Well, there are a few unofficial ways to download YouTube videos, but Google will soon offer an option of its own.


Glenn Letham

Here’s an interesting open resource that enables book publishers to easily publish school textbooks in a tablet ready, mobile format (Android and iOS). Teachers use the Content Management Website to select existing courses or to create new courses by mixing and matching items from our library with their own educational material. Students use the iPad or Android, or web app to download and view these courses, filled with videos, slideshows, e-books, PDFs, text, audiobooks, and Web links.


Sarah Bonner

The development of enhanced campaigns in Google AdWords has dramatically increased the ability of advertisers to target mobile users (Scott Garrett discussed optimizing ads for mobile using enhanced campaigns here). Now that we can see the light in advertising for mobile, it’s important to have mobile specific landing pages to help increase relevancy for mobile searchers. Websites with responsive web design are thought to have an advantage when it comes to capturing those mobile searchers, but we can also use {ifmobile[value]} and {ifnotmobile[value]} ValueTrack parameters to send users to device-specific landing pages.


Eric Leuenberger

Like the TV before it and the computer after that, at one point it may have been hard to imagine much less believe that mobile devices would be a regular part of daily life for the majority of the population. On a planet with approximately 7 billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions. That’s just about 77% of the total population.


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